M&S leads way in Easter egg packaging

Marks & Spencer has led the way for sustainable packaging for Easter products as it has launched its range with 20 per cent less packaging than last year.

For its best-selling product, Molly Moo chocolate cow, it has achieved an 80 per cent reduction by transferring a cardboard and plastic mould packaging to a plastic film, saving six tonnes of waste.

The department store has said that 83 per cent of its produce for Easter is recyclable and 63 per cent is made from sustainable resources, including FSC-certified cardboard.

Head of packaging at M&S Helene Roberts, told Packaging News: “We’ve worked hard this year to find some clever ways to reduce the packaging while still creating a range of eggs that our customers will be proud to give – and of course, they taste great too.”

This comes as part of the store’s Plan A environmental goals. It has promised to eliminate packaging from going to landfill before 2012.

Check out Rajapack’s useful guide to recycling symbols.