European firm provides gift packaging for flavoured coffee syrups
Graham Packaging Europe, a specialist manufacturer of premium gift packaging, has designed and manufactured a new gift pack for Taylerson’s flavoured coffee syrup tasters.
The Malmesbury Syrups brand was created by John Taylerson in 2007, and since then it has proved to be a firm favourite with delicatessens and coffee shops throughout Europe. The new pack is intended to spread the product’s use in the home, with four small taster bottles from the Malmesbury range, including vanilla, caramel, ginger, cinnamon, toffee and hazelnut.
Each 50ml bottle has enough syrup to flavour up to three large mugs of coffee, and they are made from transparent lightweight PET plastic in order to aid recycling and cut down on postage costs for customers buying online. It is hoped that the new pack design will win many new customers for the Wiltshire-based manufacturer.
Graham Packaging’s account manager Simone Gill explained: “Working with one of our distributors, our standard 50ml PET bottle has been combined with their own closures and gift pack cartons to give Malmesbury Syrups a low-cost gift pack option for this brilliant idea.
“With all the major coffee retailers experiencing significant sales gains this gift pack will extend the coffee shop culture to the home.”
