Cellophane producer reduces pack weight and waste

By • on May 8, 2011

Innovia Films, the cellophane producer that specialises in BOPP and cellulose substrates for a huge range of labelling solutions, has introduced a new range of films that are suitable for linerless label applications.

Product manager for Innovia Films Richard Southward stated: “Rayoface films provide the linerless label market with a choice of solutions to minimise packaging waste, drive process efficiencies and create sustainable value through the supply chain.”

The new films, marketed under the Rayoface name were developed in conjunction with the leading machine and technology supplier Ravenwood Packaging Ltd, and they will be used on Ravenwood’s range of Nobac linerless label applicators.

The new range of films can be used by retailers on lidded food trays for meat and fish products. Due to the fact that the label is applied directly to the pack, a 30% reduction to the labelling waste and weight can be achieved.

Rayoface films can be produced in both white and transparent grades, and are available in a variety of thicknesses, which makes them suitable for replacing both carton board sleeves and conventional pressure sensitive and wraparound labels.

Ravenwood Packaging are based in Bury St Edmunds, and sell and service a select range of Nobac linerless labelling systems and associated packaging machinery.

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