NEC Birmingham – 25th & 26th February – Hall 9, Stand G37
We’re very excited to be exhibiting at Packaging Innovations 2015 once again. As the UK’s leading packaging event with over 350 exhibitors, if you’re looking for new solutions for your organisation you’re sure to find it here!
Don’t miss this year’s top packaging event
Come and say hello at the Rajapack stand G37, in Hall 9 next to the Networking Bar. Our experts will be on hand to help you plan your warehouse, improve efficiency, save money, reduce damages, safely ship fragile products, and much more. Plus we’ll be demonstrating our new range of packaging machines, including the fast and compact FillPak TT and the mobile PadPak Junior.
Every year, Packaging Innovations showcases the very latest inspiration, trends and technology in the packaging world. To reserve your place at Packaging Innovations 2015, register online now for free.
This incredible charity is totally reliant on public generosity. Each year they treat over 10,000 hedgehogs, deer, badgers, foxes, wild birds and reptiles who have been injured, before releasing them back into the wild.
It’s great to see so much support for such a worthwhile charity and we’re really looking forward to seeing what next week holds. Will we raise enough to give Hector a west wing extension?
It’s been an exciting few days since we launched our Home Safe Home campaign to support Tiggywinkles Wildlife Hospital. If you missed the launch, see it here.
Thanks to our generous donators we’ve raised over £100 already which means we’ve smashed our first and second milestones and Hector’s house has now got a sky dish!
The more we raise, the bigger the difference we can make
Tiggywinkles is completely reliant on donations from the public. Each year they treat over 10,000 sick or injured animals free of charge. Hedgehogs, badgers, deer, wild birds, foxes and reptiles are brought in by the public as casualties and the staff at Tiggywinkles nurse each one back to health before releasing them into the wild.
Please help by donating as much as you can
To help Tiggywinkles treat all their patients this winter, we want to raise £1,000. We’re donating packaging and we’d love you to help us reach our target. It’s quick and easy to make a donation at our Just Giving page.
As Hector’s mansion grows we’ll post updates our blog and you can see how much we’ve raised over on our website.
As winter sets in across the UK we’re helping Tiggywinkles Wildlife Hospital to treat sick and injured hedgehogs at their most vulnerable.
We’re told cardboard boxes make warm, cosy places for hedgehogs to hibernate, so we’ve launched our Home Safe Home campaign to support Tiggywinkles. We’ll be donating £100 worth of packaging directly to charity to help sick and injured animals, and for a bit of fun we’re also building a cardboard mansion for Hector the Hedgehog and his friends.
As donations grow, so will Hector’s mansion
Throughout January, we’ll build a home for Hector using cardboard boxes and packaging tape. Every time we reach a fundraising milestone we’ll extend it, adding east and west wings, a swimming pool, tennis court and much more!
You can see the latest photos of the building works as it happens on the blog and our website.
The more we raise, the bigger the difference we can make
Despite being the world’s busiest wildlife hospital, Tiggywinkles is completely reliant on donations from the public. Each year they treat over 10,000 sick or injured animals free of charge. Hedgehogs, badgers, deer, wild birds, foxes and reptiles are brought in by the public as casualties and the staff at Tiggywinkles nurse each one back to health before releasing them into the wild.
Please help by donating as much as you can
To help Tiggywinkles treat all their patients this winter, we want to raise £1,000. We’re donating £100 worth of packaging and we’d love you to help us reach our target. It’s quick and easy to make a donation at our Just Giving page.
We’ll be posting updates as Hector’s mansion grows. Keep checking our blog or see how much we’ve raised here.
Have you ever sat on a cardboard chair? If not, now may be your chance: a new trend of cardboard furniture has arrived with many companies producing high end pieces. Anything can be made out of cardboard, from beds and sofas to chairs and toys. We’ve included five of our favourite furniture collections below.
It might seem odd, but cardboard furniture is designed to be more environmentally friendly than MDF (Medium Density Fibreboard), which is the most common material used in flat-pack furniture. Using recycled paper and cardboard has less of an impact on the environment than MDF (a product which usually contains toxic formaldehyde resins) and can be constructed by almost anyone; most kits just need to be slotted together.
There are many advantages of using cardboard; it’s tougher than you’d imagine and can carry a great deal of weight. Despite concerns about water-resistance, cardboard actually dries quickly and most spillages can be treated by a quick reactions with an absorbent cloth. It can also be painted, adding an extra level of protection from moisture.
1) The Karton “Counting Sheep” Bedroom
This bedroom from Australian company Karton includes a bed (with under bed storage), a chest of drawers and a little sheep. The bed is strong enough to comfortably carry the weight of two people, and its robust construction means it will last.
All this comes for only $449 (around £250) — including the sheep!
2) The “Chairigami” Arm Chair
This sleek geometric armchair is the product of the talented folks over at Chairigami, a US-based company that produces cardboard furniture. This chair will add sustainable style to any home!
This limited edition chair (only 50 were made) has unfortunately sold out, which should come as no surprise when it effortlessly mixes geometrical intricacy with an environmentally-friendly conscience.
The Chick ‘n’ Egg Chair by Responsive Design can be made to any size for either parents or children, and its corrugated cardboard construction means it’s easy to move around the house. It’s also beautifully designed. It may look complex, but the construction has been refined and perfected to be as simple as possible.
This set by Japanese company Metrocs is a multipurpose education tool for young children. It features two stools and a table that can be easily deconstructed and packed away. The surface is durable and designed to be drawn on, making this set perfect for younger children. It’s available online for ¥6,800 (about £38) before postage.
With so many amazing and interesting designs out there, now is the time to invest in cardboard furniture. If you want to, you could even make your own, with this incredible guide from Adrian Candela and faircompanies.com:
RAJA Foundation – Danièle Marcovici
Supporting women in the World
“Rewarding the fantastic work done by charities for women”
On 19 November 2014, the RAJA Foundation Women’s Awards rewarded five charities for their exceptional work helping women in France and around the world.
€80,000 was raised during an evening dedicated to women’s causes!
More than 400 people, including many Raja Group employees came to the awards ceremony which was held in Paris “Maison de la Mutualité”.
On the night, three prizes worth €20,000 and Two Awards “Coup de Coeur” worth €10,000 were awarded to the following charities:
Women’s Rights and Combat Violence Against Women Award: “Femmes SDF” – A charity caring for homeless women in Grenoble, France.
Education and Social Measures Award:
“Asie Tana Inter Aide” – A charity based in the slums of Manilla in the Philippines that helps marginalised women in these areas.
Training and Professional Development Award:
SIAD – A charity helping vulnerable women workers in the onion fields of Burkina Faso.
“Coup de cœur” Award – France:
“Etablissements Bollec” – An Art gallery and workshop based in Rennes, France which helped women in prison to create and publish a women’s magazine.
“Coup de cœur” Award – International:
“Actions de Solidarité Internationale” – A charity based in the Republic of Congo helping young female prostitutes towards social reintegration.
More than 400 participants attended the Awards, including many political leaders and celebrities.
Danièle Kapel-Marcovici, President of the Raja Foundation and CEO of RAJA Group emphasised the fact that the Awards are here to put the spotlight on all the violence women are subjected to, and that it was everyone’s duty to help put a stop to it.
Pascale Boistard, Secretary of State for Women’s Rights who actively supports the Foundation also praised the Awards’ hard work and it’s engagement with women during her speech.
Celebrities were also involved in the Awards including the French singer Agnès Bihl, who performed live during the ceremony.
About the foundation – from 2006 to 2014
The RAJA Foundation was founded in 2006, under the umbrella of ‘Fondation de France’, a government body established by the French government in an effort to stimulate and foster the growth of private philanthropy. Today, as then, it the supports charity programmes for women in France and around the world.
Aside from beating Red Bull’s sky dive, Google has also been busy with another innovative competition. Rajapack investigates the technological giant’s new drone system.
Back in January, we asked robotics & technologicalexperts whether they thought that automatic drones were the future of packaging delivery. At this point in time, Amazon’s automatic parcel drone, the Amazon Prime Air, was the main talking point. It has since been revealed that Google had already staked a claim in the drone delivery space, working in secret for two years on their own delivery system, Project Wing.
Conceptually, Project Wing seems similar to Amazon’s propeller drone, but on closer inspection it’s the vision behind each concept which sets them apart. Amazon is geared towards customer delivery and has been consistently dedicated to this purpose. Astro Teller, head of Google X, the division of the company that works on the search giant’s most ambitious projects, told the BBC that it could have major implications for humanitarian emergencies “even just a few of these [drones] being able to shuttle nearly continuously could service a very large number of people in an emergency situation.” Such a statement suggests that Google isn’t just considering a commercial product.
How has it progressed?
Much of Project Wing’s testing has been carried out in Australia, where laws around the use of drones are much more relaxed. The vehicle’s performance seems promising. It has already made many successful deliveries to local people, with shipments such as radios, candy bars and dog treats.
With user experience always in mind, Google has focussed on the physical recovery of packages to make the process as smooth as any conventional human delivery service. The risk of customers being harmed by drones has been reduced by using a string delivery mechanism. Packages can be lowered on a line, much like that of a fishing rod, directly to the customer. Meanwhile, the drone hovers above at a safe distance.
Safety in the design of these drones will be instrumental in not only granting them access to US airspace, but also in reducing the need for human involvement and control. Drone-based delivery systems are unlikely to be completely devoid of human control however, as Google plans to continue using human interaction to improve automated software. Such interaction is well-advised, especially in instances of physical errors such as misplaced or trapped packages.
When will it be in action?
It will be a few years before such a drone is ready for commercial use. Both Google and Amazon still face a lengthy challenge of negotiating strict regulations around drone flights, which are concerned with safety and privacy.
Speaking to The Atlantic, Astro Teller says that “it’s going to take conversations with the public and with regulators…I’m cautiously optimistic that everyone wants the same thing.”
How long these conversations will last is uncertain. Before these drones are established in large numbers we will have to be patient in waiting for any friction or resistance against them to be significantly reduced. You can read about any future developments here on the Rajapack blog.
For bees, the most attractive flowers are the ones with the brightest colours. We’re a bit like bees in that we tend to be attracted to packaging that ‘jumps out’ at us; and it can be easy to let our instinct for attractive packaging override our better judgment when making purchases.
It’s no secret that product packaging is designed to make us pine for the product inside. Just picture a product displayed in the Apple store; rows of moulded plastic cases filled with pops of colour. It’s the same feeling children get in sweet shops.
Product marketers often call on psychologists to determine what shifts products off the shelves and into consumers’ hands. Their ultimate aim is to make us buy and they do this with persuasive marketing techniques such as using colours, textures, words and shapes to signify that their product will enhance our lives.
Ultimately, it’s about psychological triggers that bring out the inner child (a natural reaction) in all of us. If packaging can make us feel excited, eager, safe or secure – and persuade us to buy the products within – then marketers can rest easy knowing they’ve done their jobs.
Why are so many things packaged?
Occasionally, you may find yourself wondering why many things are packaged the way they are. Do bananas really need to be bagged in plastic? Do cucumbers really have to be shrink-wrapped? If retailers want to sell them, then the simple answer is yes. An attractive package instils us with confidence to trust and in turn stay loyal to the product.
The history of packaging psychology is well-documented, and the word ‘purity’ features a lot. Take Quaker Oats, for example. When the brand was established in the 1870s, it was the first brand of pre-packaged oats available; previously they had always been sold out of barrels. Co-founder Henry Seymour decided that this made Quaker Oats more “pure” and so he decided to name the brand after the Quaker faith, with its connotations of religious purity.
Were they significantly different to any other oats? Probably not. But the idea caught on, and three-quarters of a century later, the sterile environment of the 1950s supermarket summed up our obsession with shrink-wrapped purity. “To the developed world imagination,” says Susan Willis in a study on packaging, “the open-air markets of the developing world are a riot of impurities. In the developed world, the package is the fetishized sign of the desire for purity.”
Why does shape matter?
You may think it doesn’t, but the shape of the packaging and texture can have a direct effect on how well an item sells. If consumers are compelled by an attractive or unusual shape, it’s more likely that they will choose that product.
It’s the reason why, for the past thirteen years, bottled water brand Evian has collaborated with designers such as Diane Von Fürstenberg and Jean-Paul Gaultier to produce shapely glass bottles of water decorated with 3D-textured prints, retailing at around £7.00. The product contained within is no different to the usual Evian offering – and a comparable plastic bottle costs just 80p!
It’s not just the style-savvy who are prepared to pay a premium for less product volume either. In 2013, Coca Cola launched a 250ml ‘slimline’ can in the UK, aimed squarely at the health-conscious. Perhaps unsurprisingly, the slim can is only a tiny bit cheaper than the brand’s standard 330ml can.
Slender packaging can imply that the product within is healthier and will, in turn, make the consumer more slender. Some have even suggested that certain packaging (such as washing up liquid bottles) is designed to resemble the female shape.
The importance of colour
As the most obvious feature of product packaging, colour, has the most potential to affect our perception of a product. Colour is by far the easiest way to make packaging reach out to consumers.
Stroll down the aisles of a toy superstore or sweet shop and you’ll see that the shelves throng with colour. Any parent will be well aware that this works to capture the attention of children! Take a nosy round a health food store, however, and you’ll find a very different scene. All the packets are decorated in colours that look safe and mature – including tans, vegetable hues and watery blues.
The comparisons are endless. The metallics, greys and whites used to package digital goods and cleaning products appeal to efficient and modern people. Pastels are light-hearted and feminine. The neon shades that adorn the bottles of energy drinks and nachos can suggest energy, youthfulness and vitality.
We might like to think that we base our shopping decisions on price and quality – and to some degree, we do. But colour does continue to form a huge part of our unconscious buying habits. Which would you perceive as safest: the neon pink and bright green box of baby formula? Or the soothing pale blue box? Fortunately marketers can test different ideas through market research to minimise the risk, before the product packaging is trialled on the market.
The Luxury Packaging Awards are a brand new annual event that celebrates the best and brightest in luxury product packaging design. This year’s inaugural event took place at the wonderful Underglobe on London’s Bankside, with a shortlist of hopefuls that included companies as Stölzle Oberglas, Allied Glass and many more.
Black Bottle Whisky by Allied Glass
Rogue by Rihanna by Glass Stölzle Oberglas
The awards are organised by Packaging News, and run in conjunction with the annual easyFairs’ Luxury Packaging exhibition and conference. The awards aim to showcase the most inventive and original designs from around the world in a range of categories from food and drink to cosmetics, perfumes, bags and tobacco products.
The nominees are judged by a panel of industry experts on several different criteria, including:
Quality and innovation in graphics, decoration, shape and structure.
Drinks Primary Pack – Tanqueray No Ten by Allied Glass
Kezia really liked this new take on the Tanqueray bottle. It was reminiscent of the Art Deco period with its classical, yet contemporary styling. Kezia felt it was definitely an improvement on the current bottle and it looks an expensive, premium product.
Drinks Secondary Pack – Glengoyne 25-year-old Highland Single Scotch Whisky by PPS
Hector regarded the design as very old fashioned and doesn’t think this is pushing the boundaries much in terms of the ‘Whisky bottle in a box’ theme. The design evokes ideas of a late 19th and early 20th century heritage.
Perfume Pack – Tresor Repack by Stolzle Oberglas
Kezia thought the design was very old fashioned for the perfume market. She wasn’t sure what demographic the product was targeted to. For her it wasn’t enough of an inspiring design to warrant being on the winner’s list.
Cosmetics & Personal Care Pack – GENEU Airlift Pump System by Toly Products UK
Both Hector and Kezia found it difficult to understand what this product could offer you from the packaging alone. For Hector it reminded him of a late 90s Armani perfume or after shave dispenser.
Jewellery & Accessories Pack – New Accurist Watch Box by Hunter Premium Packaging
Hector thought that the packaging gave the product a more upmarket feel. However, he thinks that Accurist need to do more with the overall brand, to change perceptions of this brand. But nonetheless a valiant effort.
Luxury Food Pack – Aloha Gelato Box by Pringraf
This evokes memories of American style take away Chinese food packaging. But one thing was on Hector and Kezia’s minds in terms of how the frozen ice cream filled fruits were insulated within the packaging. Was there a polystyrene inner layer that we could see from the photos?
Luxury Tobacco Pack – Dunhill Special Reserve Limited Edition Global Travel Retail Pack by Webb DeVlam
Both Kezia and Hector felt that there was more packaging than there was actual product. But they agreed it had a very upmarket look. Wouldn’t look out of place in a Gentleman’s club or an old fashioned smoking room.
Luxury Shopping Bag – Rose Demi Sec La Montina by Gruppo Cordenons
Kezia liked the bag for its very contemporary look – she regarded it as a modern, Mediterranean take on a typical upright bottle packaging concept. Perfect for hot, summery weather.
Special Edition – Bombay Sapphire Laverstoke Mill Distillery Limited Edition by Webb deVlam
Not a massive departure from the iconic Bombay Sapphire standard bottle, it is more of an evolution says Hector. It is more see through and less opaque than the standard bottle and similar to the approach Cristal have followed with their champagne bottles.
Innovation of the Year – Absolut Originality by Ardagh Group
Both Hector and Kezia preferred the standard bottle design with its italic script on the label rather than the blue vein design that runs through the glass. The shape of the bottle hasn’t really changed that much, it’s really only the label that looks different. But they both thought it was less exclusive looking than the standard bottle design.
Best in Show – Aloha Gelato Box by Pringraf
Both Hector and Kezia would have opted for other designs that were up for this award rather than the Gelato box. For Kezia it was the luxury shopping bag for the Rosé wine and for Hector the Tanqueray bottle was more to his liking.
Does Amazon have a new business to compete with? With the popular taxi hailing app, Uber branching out, Rajapack takes a look at its new delivery service.
If you hadn’t already heard, Uber is an app-based taxi service originating in San Francisco. The app connects the driver to the passenger, organising taxi hire at the lowest possible cost. It has proved particularly successful amongst Londoners.
Currently being trialled in Washington DC, the Uber Essentials service offers an inventory list of around one hundred items ranging from sweets to ping pong balls that users can order to their door. The full shopping list can be found on Uber’s official Corner Store. Although it’s a fairly limited stock list right now, a form on Uber’s site allows you to request other products that are missing from the list.
New York Taxi by Craig Cloutier
How does it work?
Though it’s just in the planning and trial stages right now, the service is simple to use:
‘Toggle’ your Corner Store option (which will be available Mon-Fri 9am-9pm).
Set your delivery location and confirm your address.
Meet your driver and place your order.
No cash needed. You will only be charged directly to your Uber account.
What does this mean for the packaging industry?
This is changing delivery and packaging by the day, with companies competing with each other more than ever before due to the growth of ecommerce. Market leaders are catering to the demands for longer opening hours, faster communication and bespoke services, all delivered fast!
For now, the battle between Uber and its competitors is one to watch. eBay offers a same day delivery service that could potentially disrupt Uber’s attempts, for example. Though Amazon packages its own items itself, both Uber and eBay could be looking to external packaging options and innovations.
Power Sellers – significant sellers on eBay – may also take advantage of Uber’s new service by making sure they’re prepared with shipping materials like envelopes and other mailing items. Access to constant packaging stock would not only improve the seller’s business efficiency, but also the customer’s overall experience.
Not only is Uber offering sweets and games, they have also partnered with Vaccine Finder offering UberHEALTH on a one-day trial in America. Through Uber Health, a registered nurse will come and give taxi users a flu jab for free. By partnering with different companies, Uber has managed to increase its reach whilst dominating ideas for personal delivery service, far beyond just catching a lift.
Although in its early days, Uber is showing a clear head start in its goal of supplying and serving customers in a personal and immediate way. If the initial trial is a success, then waiting up to a week for deliveries will surely become a thing of the past.