The lessons we can learn from food packaging

Whether it be primary, secondary or transit packaging, there are some top tips that help businesses better market their products and strengthen their brand. One industry that is very good at this, is the food packaging industry.

Food packaging is vitally important: not only does it protect food during transportation, but it also helps sell the food. You can have the same two products in two different packages, and if one looks much nicer it is much more likely to sell more.

Food packaging

Food packaging can also help to encourage repeat business, making it easy for customers to find and select your product in a shop. Though take note, it might also deter potential buyers if they don’t feel it’s genuine. This excellent food packaging comparison shows the reality of misleading food packaging, where in many cases the food product looks nothing like what the packaging suggests.

The key to good food packaging is a marriage of several elements such as practicality, attractiveness to customers and the ability to protect the food, amongst others.

We asked some top food packaging experts what they think are the key lessons that we can all learn from their industry:

1) Be honest about the way the your product looks

Stoats food packaging

These designs for Stoats by Leeds based Robot Food feature a window through which the porridge oats can actually be seen. Using a window like this gives the customer an accurate depiction of what the product looks like before they buy; the appearance of the product is actually a factor in the decision to buy the product. If the customer is persuaded by the appearance of the food, they are less likely to be disappointed when the packaging is finally opened.

We sat down with Simon Forster from Robot Food to discuss their work for Stoats:

“For any brand with a limited marketing budget, it’s necessary for the packaging to tell the brand story and promote the product. This was the case for Stoats. Retaining enough from the previous design to make it easy for brand loyalists to understand, we injected a whole load of fun in a way that was true to the Stoats story. The new designs are eclectic, colourful and inviting to all ages. The naive illustration style feels homemade, almost as if the designs were created by the team at Stoats. The packaging has interest and brand tone of voice all over to keep you entertained while eating your breakfast.

It’s important to see the quality of the premixed porridges and the high content of fruit inclusion. The die cut windows show off the product in an engaging way that works with the design to create a morning scene, celebrating occasion. Natural cues are represented in the nature of the loose illustration, with wheat, fruit, birds and sky and further cues come from printing the card on the textured reverse and in the choice of fonts.”

This method of showing the food is recommended for organic products and other high quality luxury foods.

Sausages

2) Create packaging people want to keep

 Coke

Famous packages like the Kikkoman Soy Sauce bottle (designed by Kenji Ekuan) and the Coca-Cola bottle (created by Earl R. Dean) are not only iconic designs, but also collectors’ items within their own right. Both of these designs are often used as small vases for flowers, and the multi-use properties of packaging such as these will often influence a purchase/encourage a sale? Other industries that could adopt this approach include perfumers and shoe makers.

3) Be clear: communicate what the product is in a simple manner

 shopping‘Value’ product packaging design may not be that obviously exciting, but it is undeniably clear in its communication of what’s inside the package. The Tesco Everyday packaging by Rocket Design is clear, concise and effective: a customer quickly knows exactly what they are getting.

Some designs are not so clear, such as this infamous Fabuloso bottle: is it a fruit juice drink or a cleaning product?

Fabuloso

Answer: It’s a cleaning product.

 4) Always think about the environmental impact of your packaging
(because your customers do!)

Bananas

This packaging for bananas in Morrisons went viral – and for good reason too. They really didn’t need to be wrapped in so much plastic and the environmental impact of so much packaging could be enormous in the long run.

When designing food packaging, a designer needs to consider not only how the packaging will be used to transport and sell the product, but what happens to once it’s thrown away. A good starting point is to ask the following questions:

  • Are all of the parts of the packaging necessary?
  • Are there any more environmentally responsible alternatives?
  • Can the packaging be reused in any way?
  • Can all of the packaging be recycled?
  • Can some parts of the packaging be recycled and not others? If so, can these parts be separated easily?

5) Make it practical

Fruit drinks

It’s all well and good when packaging has a unique, eye-catching feature, but it still has to function well. These fruit inspired creations are not only exciting and eye-catching – they function exactly the same way as a normal juice carton:

For food packaging to be most effective, there should be a perfect marriage between aesthetics and use. An interesting looking package may be enough to tempt a customer into an initial purchase, but it’s the functionality that will keep them coming back. A great example of this is Heinz Ketchup bottles; according to ‘The Marketing Blog’, customers consumed 78% more ketchup after the bottle changed size and turned upside down.

ketchup

6) Make it easy to transport

One of the key features of packaging is its ability to be transported. If you cannot transport your product easily and effectively without the packaging being damaged, then you cannot expect to sell many products successfully.

Toblerone

Nothing packs together as easily as a box, but boxes do not always make the most interesting package designs, so if you’re going to use experimental packaging make sure that the way it will be transported is practical and cost-effective.

The Toblerone chocolate bar box was designed to resemble a Swiss mountain range, but is also easily transported and stacked by turning some bars upside down and interlocking them.

 In Summary

A customer’s first impression of your product is usually based on the packaging as it is the first thing they see, and that impression could dictate whether they become repeat customers or even brand advocates.  Ensuring that your packaging is both fit for purpose and effectively designed will encourage repeat sales.

Effective packaging delivers the brand message, builds lasting relationships and gives the customer insight into the contents and quality of the product.  Because the food industry is so competitive, brands have to stand out, whether that is conveyed by the design of their packaging or by showing the quality of the contents inside.

 

Creative Ideas for Tape

Packaging tape comes in many different varieties, ranging from industrial tape which secures heavy duty items, to custom printed tape which strengthens brand and design messages, and low-tack tape applied to windows for the building trade. At Rajapack, we feel that it’s one of the most versatile products on the market.

Packaging tape

Packaging tape is not usually the first material people think of when they think of craft materials, but it’s extremely versatile and can be used in many types of project in order to customise an item or strengthen the structure.

To discover some of the lesser known creative uses of packaging tape, we sat down with two talented craft bloggers: The Crafty Gentleman and The Makery to discuss the different ways that tape can give a new lease of life to items.

Washi Tape Coasters by The Crafty Gentleman Packaging tape on coasters

The Crafty Gentleman was set up by Mike as a way of publishing more craft projects for men. These days, The Crafty Gentleman covers anything and everything that is craft or DIY related. As Mike puts it in his own words: “I’ll try making anything!”

He told us:

“I’m really into DIY and crafts, so I use printed tape quite often – it’s such an easy way to add colour or pattern to a project. Aside from the obvious uses in gift wrapping, printed tape can be used in so many creative ways. For example, I’ve used it to make wall art, makeshift picture frames, greetings cards and loads more.

My most recent DIY project with tape was a set of handmade drinks coasters. Get the full tutorial over on my blog at The Crafty Gentleman. You’ll be amazed at how easy they are to make! All you need is some printed sticky tape, plus a cork ring and some sealant or PVA glue (all of this is easy to find at any good craft shop). The great thing is that you can choose any colour/design of printed tape you want, so you can really personalise it to your home.

Why did I use printed tape? Because it’s such an easy way to add a strong colour and sharp design. If I’d used paint, or even printed a design at home, I don’t think I’d have achieved the same bold and eye-catching effect. I made the coasters a month or so ago when I moved house and they’ve held up really well. Give it a go and see what you can create!”

You can find out how to make the coasters for yourself here.

Decorating Jars & Mini Bunting by The Makery

The Makery Online Shop is a haven of creative delights, with an ever-expanding array of beautiful, carefully-sourced fabrics, craft kits and materials. You can pop into The Makery shop in Bath, or buy your craft supplies online.

They told us:

“Printed tape is a wonderful thing! We love it here at The Makery, and we use it all day long, whether that’s sealing up pretty packages, making handmade cards or just decorating everyday objects.

You can easily use coloured or patterned tape to decorate old jars. Just cut some neat strips from your tape and wrap carefully around your jars, horizontally or vertically, to make a stripy pattern. You can spell out names or words, and you could even experiment with cutting little triangles or zig zag patterns. Try popping a tea light inside to illuminate your design!

Packaging tape creative

lovelyvintage.canalblog

You can easily make mini bunting from any sort of sticky tape, you’ll just need a few different tapes and a little bit of string or twine. Cut out a diamond shape from your tape, and fold it in half around the twine by sticking it to itself. Then carry on making triangles until the bunting is your desired length.

You can use this to decorate handmade cards, or as a mini crafty display. Try using different coloured or patterned sticky tape, to create a sequence in your bunting flags. You could also try making square or heart shaped flags for your bunting. “ 

Three other creative ways to use tape

1. Printed messages and labels

Unusual packaging tape

James Greenfield

 

With custom printed tape you can decorate things with a whole range of messages or labels, from “Happy Birthday” to more practical labels such as “Pasta” or “Pens”.

 

 

2. Build a spider web game for children

Creative Halloween ideas

Handsonaswegrow

Building a spider’s web for your children is so easy to do and it encourages hours of fun. Simply find a doorway or adjoining walls and create wacky patterns by stretching your printed tape across the gap. Your children will love how their living room turns into a scene from a story book.

 

 

3. Decorating candle holders

Craft candle designNot only will this spruce up some plain old candle holders, but using different colours will result in some fantastic light effects. Similarly, with patterned printed tape, you can achieve some great shadow effects.

 

 

Customise items of any size and shape

There are many different reasons for customising items, from businesses looking to strengthen their brand message, to individuals giving their possessions a refreshing make-over.  Printed tape offers a low cost, simple way for people to easily customise any item in many different ways.

 

Packaging for Weddings abroad

Packaging your wedding goods

With wedding season upon us, many brides-to-be will be finalising seating arrangements and writing their vows. Getting married can be one of life’s most memorable experiences, especially when you add the extra glamour of doing it abroad. But for everything to go as planned, you need to think about how you are going to send your dress, clothes and cake to your destination, or get those precious keepsakes back home again afterwards. At Rajapack, we know a thing or two about packaging, so follow our advice and your cake, flowers and dresses will arrive at the venue in perfect condition.

 How to pack wedding goods for a flight

Flying to your wedding destinationTransporting wedding goods to and from your destination can be tricky if you’re planning on saying “I do” with the sand between your toes. Despite any verbal or written agreement you might get from an airline prior to travel, there is no guarantee that they will accept anything in a garment bag, as it will exceed maximum carry-on dimensions.

To avoid check-in troubles, here’s what to do:

  1. Ensure you have a suitable carry-on suitcase, ideally with a hard-shell case.
  2. Use the right packaging materials: use large sheets of white tissue paper to separate layers in the dress and to fold any suits. Our tissue paper is made from 100% pure wood pulp, is unglazed and acid-free to guarantee no damage to delicate fabrics.
  3. Wrap the whole garment in high quality bubble wrap. We use air-retention technology in our bubble wrap to ensure maximum protection.

Top Tip: If you struggle to fit your dress into your suitcase, take it to a local wedding dress company who will be used to packing dresses. And if you can’t bring a steamer with you for your arrival, hang your dress up in the bathroom and blast the shower to steam up the room – this will naturally remove creases from the dress.

Sarah Cogan from Set Ready Garment Bags advises “After the dress has been packed in either a wedding bag or in another garment bag, it would be wise to place a protective layer of clothes on either side of the bag. If it needs to be folded in half to fit into a suitcase, an added layer of clothes within the fold will keep the dress from getting a major crease line.”

 How to send glass, china or crystal

Sending fragile good abroad

If you have friends or family joining you for your wedding abroad it’s important to package their gifts safely and securely, especially when sending breakable and expensive wedding gifts in the post. With the right packaging products, your gifts will be able to withstand even the most heavy-handed of postmen.

To avoid breakages, take a look at these handy tips:

  1. Wrap it up securely. Use our extra-cushioned bubble wrap and remember to secure it in place using masking tape. If you’re sending more than one item, it’s fine to use the same box, but wrap them up separately to avoid them knocking together.
  2. The box you use is really important, especially if you’re sending something big or heavy. Luckily, our toughest boxes can handle up to 500kg and are built to resist any kind of knocks or abrasions, thanks to the triple wall cardboard.
  3. Place your gift in the centre of the box and pack loose fill or rolled up kraft paper into any spaces to prevent it from moving around in transit.
  4. Seal up the box for extra security and add ‘Fragile’ tape around the parcel.

 How to deliver a wedding cake Sending your wedding cake abroad

The delicate cake is a big part of your wedding and it’s important to make sure that it stays in perfect condition. A squashed or collapsed cake can quickly spell disaster for unhappy brides. Wedding officiant Michael Motylinski of Blue Sky Ceremony, shares his story:

“I was delivering a three-tier cake, which I left in my car. 25 minutes later, when I got the cake from my car I barely made it five feet when the entire cake slid off the cake stand. The air-conditioning in my car had been blowing warm air and the cake and icing had melted.”

If you want to avoid the problems that Michael faced, follow these guidelines:

  1. Carefully consider the temperature to expect on your wedding day. Certain icings last longer at higher temperatures, so plan your cake around this.
  2. Before transporting a wedding cake, make sure it is set on a sturdy fibreboard or plywood base about ½ inch thick. Your cake shop should provide this or you can get your own from online suppliers.
  3. Remove any candles, toppers or decorations and if you have a tiered cake on pillars, it should be unassembled and each tier moved separately.
  4. A white box is generally used for a wedding cake, but standard cake boxes can prove flimsy, so opt for one of our double wall white boxes which come in a variety of sizes, for extra protection with a beautiful finish.

Top Tip: If you’re hiring a courier to deliver your cake, your secret weapon is the ingenious Tiltwatch packaging label. You simply stick a Tiltwatch label to the inside of your package and when it arrives, if the label has turned red, you will know that the parcel has been tilted.

With your wedding details planned, the extra spend on packaging and labels may seem unnecessary, but as Liz Coopersmith of Silver Charm Events says: “Many times, it’s worth it. It is better to have and not need, than it is to need and not have.” Carefully consider the intricate details of safe delivery and you can enjoy peace of mind on the day.

Be sure that your wedding goods will arrive safely so all you need to do is get to the altar! 

Finland Baby Boxes: Why Cardboard?

Shared 1 million times and read over 10 million times, the BBC’s blog about Finland’s baby boxes has become one of the most viewed blogs in the history of the BBC website. This unusual story about a long standing national tradition has grabbed public imagination and sparked discussions across the country.

Finland's Maternity Package

Image © Finnish Baby Box Ltd

BABIES AND BOXES

For the last 150 years, parents of new-born babies in Finland have been given a padded cardboard box that acts as a Moses basket for the first few weeks of their child’s life.

These boxes are provided by the Finnish state, but can be bought online from companies such as Finnish Baby Box.

Anssi Okkonnen, a founder of Finnish Baby Box, told us:

“The Finnish Baby Box is a great starter-kit to parenthood with a selection of high quality indoor and outdoor clothes that will help clothe the baby for the first 9 months, hygiene products such as nail clippers and bath thermometer, and the baby can sleep in the box too, as it comes with fitted mattress, sheets, duvet cover and a sleeping bag. The box is a safe and cozy place for the baby to sleep and it is surprisingly convenient when placed next to the parents bed – night feeding is easy and the baby is nearby but does not share the bed.”

The reason why this story is so popular though, seems to be the quirkiness of the material. Cribs and strollers are usually made from wood or robust plastic, not cardboard!

People don’t usually associate cardboard with being a suitable storage option for babies, which is incredible given its versatility, and the fact that we use it to ship other fragile items.

Statistics show that around 90% of packages sent every year are done so in cardboard packaging. That is an incredible percentage given the variety of goods and products that are being sent.

WHY CARDBOARD?

If parents in Finland have put their trust in cardboard boxes to accommodate their sleeping infants, why haven’t we?

First of all, it’s useful to look at the properties of the material. Cardboard doesn’t splinter or smash and is getting stronger and stronger, with new processes of manufacturing making boxes more durable and crush resistant than ever before. Companies such as ourselves offer extra strong triple-walled boxes, ideal for heavy or fragile goods which can support a weight up to 500kg – not that you’d need that for a baby!

What’s more, cardboard is not only a durable material, it is flexible too. A cardboard box can easily be adjusted to suit a particular size or shape.

Secondly, being manufactured with different layers of fluting, cardboard is an excellent insulator which is sure to keep babies warm in winter.

Thirdly, from an eco-friendly and environmental perspective, cardboard is one of the most sustainable packaging materials on the market, with many boxes being manufactured from recycled cardboard. Cardboard boxes can also be reused over and over again, to store items, move goods and of course, for growing families.

Many cardboard boxes also carry the Mobius Loop, a sign that they can be recycled, while some boxes are even manufactured to be biodegradable after use. This allows companies to adhere to green policies, and once a baby is old enough, parents can easily dispose of the box.

So it seems that Finland’s baby boxes are a real alternative to plastic cribs, strollers or Moses baskets; after all warmth, comfort and protection are the ideal conditions for any sleeping baby!

 MAKING IT PERSONAL

Inside the Baby Box

Image © Finnish Baby Box Ltd

With ‘personalisation’ seemingly the latest buzz term in packaging, cardboard boxes can easily be marked and personalised. For businesses, they can become an extra form of advertising to help strengthen a company’s brand, and overprinting allows them to add their own branding or bespoke design directly onto the cardboard.

It’s a material that can easily be personalised by parents to match their baby’s personality and character. They could have their own initials, name, birth sign or favourite picture on the box.

Cardboard boxes also make an ideal ‘keep sake’ or memory box for children, allowing them to store their most cherished items.

 

 BABY BOXES FOR BRITAIN – COULD IT WORK?

After reading the BBC article, we wondered why the baby boxes idea hasn’t yet been adopted in Britain. The benefits of cardboard are clear to see, so why shouldn’t we use it in the UK? We’ve run the numbers to see just how much it would cost the taxpayer in this country for the NHS to produce boxes for every new born baby.

Based on the most recent figures of baby births (taken from 2014), it would cost £6.5m to ‘box’ every baby in Britain. But if Finland, a country where temperatures can drop to -50°C, can trust cardboard boxes to protect their precious newborns, then there’s no reason why Britain couldn’t do the same.

Answering your Questions from the Edelivery Expo 2015

On the 25th and 26th of March, we were on location at the eDelivery Expo in Birmingham, showcasing our services and products, as well as answering questions from new and existing customers.

Business owners and other exhibition attendees wanted to know what we do that makes our service so expert and specialised, as well as how we can create packaging solutions for different sizes and types of businesses.

Rajapack at eDelivery Expo 2015

We’ve compiled a selection of our answers to our most frequently asked questions from the eDelivery Expo 2015:

Where do Rajapack sit in the packaging market?

As part of the Raja Group we are the no. 1 Packaging Supplier across Europe. We pride ourselves on delivering a high level of service and a quality product to ensure our customers come back to us time and time again.

What makes Rajapack unique vs our competitors?

  • We have the largest range of packaging items in stock and available for next day delivery
  • Next day delivery is available on orders placed before 4.30pm
  • We offer specific packaging advice and support across our entire range from our UK-based sales team.
  • We guarantee consistent product quality across the range, meaning customers can be 100% confident in their purchases every time they order.
  • Long term contracts are available for customers ordering large volumes of products, protecting them from ever changing fluctuations in raw material prices.
  • We run a user friendly website that includes intelligent tools such as Box Selector and Rajaprint to help customers make the right decision.
  • Dedicated account managers make packaging purchases easy and efficient for large volume customers.

What packaging solutions do Rajapack offer for specific requirements?

At Rajapack we understand that our customers have specific needs that may require more bespoke solutions. Despite having 3,500 products in our offering, we realise some customers want us to source products that are not currently in our range or they want their packaging to be personalised with their logo. Our team of packaging specialists work tirelessly to offer a range of bespoke solutions, such as our custom-packaging tape system, Rajaprint, and go the extra mile to meet the demands of our customer base.

What ways can Rajapack offer to increase customers brand recognition?

We have a range of products that can be customised with our customer’s branding and logo to allow their products to stand out from the crowd. An example of this is Rajaprint, one of the more recent additions to the Rajapack website.

What machines do Rajapack offer?

When it comes to protection packaging, we have a range of machines that suit almost all of our customer’s needs. We have paper, air and foam packaging machines. These machines are designed to save you time and money over traditional protective packaging options.

Can Rajapack visit the customer’s site to do a packaging audit?

Our packaging specialists show off their expertise best, when they talk directly over the phone or visit their customers in person. By finding out the specific packaging needs of their customers, our team can work closely with you to audit your requirements and find the right solution for your business.

What bespoke products can Rajapack source?

We offer a range of bespoke packaging products that can be sourced specifically for your company. We can customise cardboard and postal boxes, packaging tape, labels, and a range of bags such as gift, plastic and canvas.

These questions reinforce the trends that we are seeing in the packaging market this year, with personalisation and unique branding being at the forefront of our customer’s requirements. Many customers are looking to create tailored and personalised packaging solutions for their products, allowing them to be easily recognised and remembered.

For highlights of the eDelivery Expo 2015, head to www.edeliveryexpo.com.

Raja Group buys Distance Selling Company Morplan

The Raja Group are very happy to announce the purchase of the distance selling company, Morplan.

Morplan and Rajapack Logos

 Morplan is a major player in the distance selling of retail supplies and equipment for various sectors, including clothing, office supplies and retail equipment. They employ a staff of 120, offer a 500-page catalogue with over 5,000 products and have stores in three of Britain’s major cities (London, Glasgow and Bristol).  Morplan have a sales turnover of close to 25 million euros with an operating profit of 10%.

The Raja Group president, Danielle Kapel-Marcovici said of the acquisition;

“Morplan is a great fit in terms of our existing knowledge and expertise in the market place.  I am delighted to announce this 9th acquisition; it reinforces our position in the European business to business market and also complements our organic growth.”

The purchase of Morplan will allow the Raja Group to double its volume of business and improve its knowledge and skill base in the UK market in terms of products and customers. It will also facilitate rapid growth in sales for both companies.

Raja Group Building

This is yet another exciting development; the news of this takeover comes only a matter of weeks since we launched our innovative new online custom packaging-tape system, Rajaprint

Sorry to burst your bubble….

April Fools!

Product not available

We have a little confession to make to you. We haven’t really invented InfusionWrap. We apologise to anyone who got excited about the announcement and hope no one re-wrote their annual budgets around this fake product.

But if you can’t have a little fun on April Fools, then when can you?

Although a couple of patents were gained in America in the 90s for the invention of a scented bubble wrap, we can’t find any evidence that suggests that the product is in development…..or is even a possibility for that matter.

Can we sniff out an opportunity?

That last question got us thinking; if we take a look at the process of how bubble wrap is made, is there any way we can see of introducing a scent or lasting smell?

For those of you who aren’t too sure on how it is made, here is a short walk through of the process.

1)      Resin is melted into layers of film

Starting in the form of beads, polyethylene resin is melted down to create the transparent or translucent plastic that forms the bubble wrap. The layers have to be strong enough to properly protect packaged items, but thin enough to pop under the right amount of pressure.

2)      Two layers of film are placed together to create a bag

The bag is then filled with air to create a sack.

3)      The sack of air is then placed onto a giant vacuum roller

Bubble Wrap

©

The air sack is placed on to a giant metal roller. The roller looks much like a beehive in the sense that it is covered in small, bubble-sized craters. These craters act as a vacuum which suck in all the air, creating the bubbles that we see in the finished wrap.

4)      The cooling plastic sheets bond together

With all the air from the sack now occupying these pockets, the cooling film sheets are left to bond together. The bubble wrap is then taken off of the roller in the form that it will be delivered to the customer.

We can see from this process that the only way of creating a scented version would be to fill the large sack with scented air. However, we couldn’t really guarantee that scent staying fresh for long periods. Most fragrances that last do so because they’re in liquid form.

Did bubble wrap just pop up one day?

Even though scented bubble wrap hasn’t been invented (yet), it is incredible to see just how far the product has come since it was invented in 1957 by Alfred Fielding and Marc Chavannes. In fact, bubble wrap was originally intended as a wacky new form of wallpaper!

The idea came about when the two fused two shower curtains together, trapping bubbles inside.

People really didn’t buy into it as wallpaper, but were much more interested in bubble wrap as an ingenious way of protecting their valuable packages.

From then, it has come on leaps and bounds, with our range of Rajabul, for example, available in more types than ever before.

Innovations in bubble wrap

Bubble Wrap’s versatility has led to the need to create different strengths of the wrap, as well as different materials for a range of protective packaging uses. Here are just a few examples the different kinds of wrap that you can buy today:

Antistatic Wrap: This dissipates surface charges and prevents the build-up of static charge, perfect for protecting sensitive electronics.

anti-static-bubble-wrap_PDT01561

Heavy Duty Wrap: Heavy duty bubble wrap offers triple layer protection, with layers of inner and outer film providing extra strength, ideal for larger products.

Recycled Wrap: Made from at least 15% recycled polythene and is fully recyclable after use. 

recycled-green-bubble-wrap_PDT04720
Blanket Wrap: Made from a tough but soft polythene sheet, the blanket wrap combines the protective qualities of bubble and the softness of a tissue layer that protects furniture and delicate surfaces from scratches and marks.

 

So, we’re sorry again for fooling you with InfusionWrap, but it is worth remembering how awesome bubble wrap can be!

Photo Credit- ‘Wrap‘ by Michael Pardo is licenced under CC by 2.0

Presenting InfusionWrap™ – Scented Bubble Wrap

As number 1 in Europe for Packaging, at Rajapack we continue to innovate in the industry; it was only a matter of weeks ago that we introduced our brand new Rajaprint custom packaging tape system and now, we have an industry-first to unveil.

It is our absolute pleasure to announce the forthcoming release of our revolutionary new protective packaging: InfusionWrap™ – Scented Bubble Wrap.

2

THE PRODUCT

InfusionWrap™ will be introduced to the RajaBul range of bubble wrap.  Customers have always been able to see a product, feel a product, even taste a product in some circumstances. Now, they can smell it as well for a full sensory experience.

By this, we don’t mean the smell of the cardboard or plastic that the item has been packaged in. We mean subtle scents of real products; coffee, fresh-baked bread, flowers, or sizzling bacon. Each bubble in this special edition bubble wrap will release aromas that stimulate the senses and evoke memory recall across a range of emotions.

Infusion Wrap

THE SCIENCE

The science behind the InfusionWrap™ is simple; we’ve used this exact same methodology that perfume manufacturers use when sampling their scents, only we’ve managed to reduce it from a liquid form.

Each bubble of our scented wrap contains 12 Olfactory units of fragrance. These are released once the bubble is popped. As our sense of smell is linked to our memory, the 12 Olfactory units can influence our mood, bring back memories and even effect how we work! This is because our olfactory senses are located in the limbic system, associated with the ’emotional brain’.

THE MATHS

There would be no point sending such an innovative and potentially market-changing product to market if no one could afford it. That’s why, for only £10 more than standard bubble wrap (per unit), you can bring this experience to your customers and enhance their experience when they unwrap your products.

That’s incredible value even if we do say so ourselves.

THE FUTURE

We truly believe that scented bubble wrap could completely replace standard bubble wrap in a matter of years, so get on board now so you can beat the competition by more than a nose!

Packaging Innovations 2015 Wrap Up

Last month saw the return of the Packaging Innovations Expo and once again, Rajapack were there to not only show off some of our great products, but also have a look at what others in the industry have been getting up to.

We sent along Matt and Jules, members of our fantastic internal sales and marketing teams, to report back to us on what was causing a stir at the expo in 2015.

Packaging Innovations 2015

Q. Which particular companies displayed products that really interested you? What were the products?

M. The one product which stood out for me was a super cool 3D printer from a company called ‘Laser Lines’; the whole area of 3D printing is just mind-blowing!

J. I thought there were a few interesting products from several different companies. I really liked the inflatable packaging that ‘Airpack’ were exhibiting and I also thought ‘Your Gift Basket’s’ range of gifting fillers were eye-catching and simple to assemble. ‘CS Labels’ had an incredible array of all types of labelling from embossed to metallic to holographic, in all sizes and colours.

Q. What were the main trends and themes that came out of the expo?

M- Customers are seeing the advantages of paper over air-fill machines and both are becoming popular replacements to loose-fill chips and bubble wrap. Customers also seem to be putting a higher value on efficiency over price and are starting to favour integrated packaging machines.

J. Cost-effectiveness and the need for strong, protective packaging were recurrent themes through the entire Expo. In terms of the types of products most on display, these appeared to be food packaging such as moulding and polypropylene and health and beauty items.

Q. Which products did you display and how were they received?

M. We displayed a selection from our 3500 line product range alongside 3 packaging machines. Our products were really well received, with customers especially interested in personalising their packaging with custom print or sizing. We showcased our new online tool RAJAprint which allows customers to design their own packaging tape online. The Ranpak FillPakTT Cutter, a paper void fill machine, had a lot of interest shown in it due to its efficiency and cost saving properties (as opposed to high volume solutions such as loose fill and bubble wrap). The Opus Mini Bio machine remains one of our most popular systems. Customers like the fact that it is affordable to be bought outright (not on a contract), as well as its speed and efficiency.

J. I agree with Matt. In terms of what we had on display, we also had shelves of customised products and gift lines which were a big draw, a shelving unit with all our core lines and our base packing station.

Q. Do you have any final conclusions that you have drawn from the Expo about the way the industry might be moving over the next 12 months?

M. Customers require more than just a low price from their packaging suppliers. They’re now looking for the whole package: a wide product offering, quick delivery, personalised support both over the phone and in the field, a deep knowledge of the market and ways that we can increase overall efficiency rather than just lowering current product cost.

Customers are looking at custom made or printed solutions as the norm these days and the number of customers going for bespoke solutions will only increase in the months to come.

 

Rajapack will also be displaying the eDelivery Expo in Birmingham on the 25th and 26th March. Click here for more information.

 

We’ll be at eDelivery Expo 2015, hope to see you there

NEC Birmingham – 25th & 26th March – Hall 3, Stand G11

The eDelivery Expo 2015 will be taking place at the NEC in Birmingham on the 25th and 26th March and we’ll be exhibiting. Make sure you come and say hello to us; we’ll be in Hall 3 at stand G11.

The eDelivery Expo at the NEC- 25th and 26th March

The show, which will be sharing the venue with the Internet Retailing Expo, brings together over 50 of the country’s top packaging and delivery companies in a display of information sharing and trend awareness.

The Expo is a great way of learning about the new products and trends in the packaging industry with free workshops, clinics and conferences helping business owners gain a better understanding of the way the industry is moving. Conferences this year include talks on ‘Click and Collect’ and ‘Fulfilling Customer Expectations in the Final Mile.’

This year, we will be using the expo to showcase our exciting Rajaprint packaging-tape customisation system, showing off other top quality products and innovations such as our carton envelopes, extra flat boxes, paper and air fill packaging machines, and giving free and friendly advice about packaging.

The show takes place on the 25th and 26th of March, opening at 9.30 on both days before closing at 17.00 on the Wednesday and 16.00 on the Thursday.

To join us at the eDelivery Expo, click here to register your details.

We look forward to seeing you there.