Ensuring your safe delivery

An estimated 500,000 letters are lost in the post each week in the UK. Of these, 400,000 never arrive, and 100,000 will be over two weeks late. If you’re sending anything important, it’s therefore vital you make sure it’s protected.

Royal Mail

The most common way to protect your post is to acquire a certificate of postage. This practice has been standard for powersellers of websites like eBay for many years, with proof of postage compulsory when defending a claim for a lost parcel. As a seller, lacking proof of postage means you are responsible for any resulting refunds. Depending on the item sold, this could be very expensive. If, on the other hand, you have proof of postage, then you can claim compensation from the Post Office.

Proof of postage is not without its faults however, and many experts would now recommend proof of delivery instead. We talked to Chris a.k.a Mountie, co-founder and editor of Tamebay, about the advantages of proof of delivery:

“Proof of postage is pretty worthless to both consumers and retailers; although often asked for, it can be confused with proof of delivery, a much more valuable service. It’s the retailers responsibility to get their item to their customer and all proof of postage can be used for is a claim against a courier if the item doesn’t arrive.

Proof of delivery however has many more uses and is generally something consumers like; not so much that they need to be told that their item has arrived, but more that they can track their purchase along its journey and know when to expect it. However times are changing and some retailers are falling behind the curve.

Royal Mail is due to add bar codes to all parcels within the UK later this year. This will enable them to scan at the point of delivery and raises the question, ‘do retailers actually need a signature for proof of delivery or is a scan at the door step acceptable?’ Of course sometimes, due to the item value, you may require a signature. Typically when receiving a high value item, a signature is customary and many payment providers, including the best known in the UK – PayPal, insist on proof of delivery including a signature.

Collection points

There are new services coming to the market which make signature on delivery even less neccessary. Services such as locker locations (e.g. InPost.co.uk), home delivery bins (e.g. Pelipod.com) or click and collect locations (e.g. Doddle.it) all create debate. If the item is to be delivered to a convenient location for collection (and often this will be a consumer driven choice which even the retailer may be unaware of), insisting on a signature from the recipient may cause complications in the delivery process whereas a scan would work perfectly.

From a personal perspective, I remember a customer calling to enquire as to the whereabouts of a rather expensive item of computer equipment sold on eBay. Fortunately, by using a tracked delivery I could tell them the exact time and date it was delivered to their company. The response was interesting; “Oh, I actually purchased two of these and yours was the second one I bought, it must be the first one that hasn’t arrived!” Without proof of delivery I’d have probably had to foot the bill and that’s why I always use proof of delivery when selling any relatively valuable item on eBay in particular, or online in general.”

We also talked to professional designer Thom Milson, who made the mistake of having no proof of delivery:

“I once sent some work to the Ukraine – just before the issues with Russia really escalated – and I had made sure that I had proof of postage, as sending prints to Europe can cost quite a fair whack. A few weeks had passed and I hadn’t heard anything from the customer, so I threw out the proof of postage receipt to declutter my work space a bit, assuming they had received the package okay (I’d sent it first class). It was a day or two later that I received an email claiming the parcel hadn’t arrived. I suddenly had no proof of postage or delivery to back up my claim and I had to refund the customer in full.

It’s vital to get proof of delivery instead of proof of postage, especially if it’s expensive. With proof of delivery you know for sure whether they have received their parcel, and have the proof to back yourself up if they claim otherwise”

How the different courier services compare

Depending on who you are posting with, the process involved for proof of delivery will vary slightly. We have worked up a useful delivery service comparison table which you can use to see the most frequently-used parcel carriers and their proof of delivery policies – as well as how to claim compensation if your parcel goes missing.

Proving your delivery

 ^Extra Information – Value of item protected

Yodel protect the item with £20 additional compensation available. There is a calculator on their site here.

Extra information – How to claim

With Yodel & Parcel Force, its best practice to send them pictures of the package before it was sent. To make a claim with Parcel Force, you’ll need to download a claim form from their website here. When sending the claim forms back, make sure you include proof of the items value, such as a receipt. It also helps if you have pictures of the parcel before it is sent as proof of proper packing.

To make a claim via Royal Mail you must ask the Post Office for a P58 form. This form must be accompanied by the original proof of postage and, once posted, can take 6 to 8 weeks to be processed.

To claim via Yodel you’ll need to visit their contact us page which can be found here.

Claiming with DPD is quite a thorough process – full details of which can be found here.

*Extra information – Additional notes

  • DHL prohibit some items; a full list can be found here.
  • Hermes will not pay compensation for some items. See a list here.
  • Parcel Force will not pay compensation for some items. See a list here.
  • Yodel will not pay compensation for some items. See a list here.

Just to rubber stamp what we’re saying…

Proof of delivery is a must these days – especially if you run a business. However, what’s on offer, and which courier would be best for you, all depend on what you are posting. Most commonly posted parcels will be fine with Royal Mail; however they will only protect an item up to the value of £34 –unless you pay for extra services. Larger or more valuable items may be better sent with a private courier who offers a higher level of cover. These companies often offer larger levels of cover and compensation, but they can also cost a little extra. Whichever you choose, it’s important to be properly covered.

Helping your business go green: a guide to Recycling Symbols

The RAJA Group began life in 1954 as a company selling recycled cardboard boxes, and our focus on being environmentally responsible has continued to this day.

Ensuring your company is environmentally responsible not only benefits the planet, but it’s important to your customers too.  Even if it isn’t currently a priority for your business, you can be sure it is for your customers, who’ll factor it in when choosing their supplier.

We’ve been speaking with experts in the packaging industry (such as John Kirkby), and we’ve learnt that understanding which materials can be recycled is one of the first challenges that companies face when trying to be more environmentally responsible.

To help you better understand what can be recycled and where to recycle it, we’ve listed the most common recycling symbols below with guidance and examples, which should help you and your business on your first steps to going green.

General Recycling Symbols

‘Please recycle now’Please recycle now

The ‘Please recycle now’ symbol is a call to action; it says that the environment will be harmed if this product has to be destroyed or left in landfill, as per normal disposal.

This symbol is not informative, but encourages the user to recycle.

 ‘Mobius Loop’Mobius loop

Similar to the ‘Please recycle now’ symbol, the Mobius Loopis an alert to the user that this product can be recycled, rather than offering any specific information. The symbol was created in the late 1970’s by American Gary Anderson, and is now universally recognised as the generic symbol for recycling.

When a pack has more than one form of material.More than one form of material

Products such as microwaveable meals and packaging with built in protection require different materials for transit and end use. Some of these materials may be recycleable and others aren’t. A symbol such as this one (pictured left) informs the user which materials can be recycled, and that they need to separated before recycling.



If your product has this symbol, it needs to be recycled with other glass. Some councils and recycling services will provide a container that sits inside your recycling bin in order for you to recycle glass. If this doesn’t apply to your area, products with this symbol should be taken and sorted into bottle banks.



Recycling Plastic

The following symbols are commonly found on bottles containing drinks, soaps and shampoos as well as food packaging. They’re usually located on the label alongside the instructions for use.

1This symbol means the product is made from Polyethylene Terephalate. It is a very common form of plastic which is used to contain products such as fizzy drinks, cooking oils and water. Products with this symbol can be recycled in recycling bins.


2This symbol means the product is made from High Density Polyethylene. HDPE is commonly used for milk bottles, washing up liquids and shower gels. Again, this plastic can be placed in most recycling bins.


3Polyvinyl Chloride is a form of plastic which is no longer very common. Products with this symbol on can still be recycled in most recycling bins, but don’t expect to find too many bottles made of this material.



Low Density Polyeythlene plastic is commonly used to wrap meat or vegetables. Because of the mixture of materials and chance for contamination, these plastics are not widely recycled. They should be disposed of in general waste containers.



Polypropylene plastic is often used in the food industry and like LDPE, is not widely recycled in the UK. Products with this symbol should be deposited in general waste containers.




Polystyrene is most commonly used as protection or loose fill for products in transit. This form of plastic is rarely recyclable in the UK and should be placed in general waste.




Other materials includes all other resins and multi-material plastics. Because of the use of different materials, plastics with this symbol on should be placed in general waste.



aluminiumThis symbol indicates a product is made from aluminium. Although most aluminium, including cans and foil is recyclable, please remember the following: 1) do not recycle if it has been contaminated by food produce and 2) Some recycling plants are not equipped to recycle foil. Please check with your local council before recycling.



Although not technically a recycling symbol, the compostable symbol is important nonetheless. If a product has this symbol on it, it means that not only will the item biodegrade but it will also offer nutrients and benefits to the soil around it.


If you have any doubts about whether or not you can recycle a product, it is always best to check the recycling and reuse guide of your local council; you can find the contact details for your council online.  Some councils will have better facilities and processes than others and are therefore able to recycle different materials.

If you have any questions about our commitment to the environment, please get in touch with one of our expert team on 0800 542 44 28, or take a look at our environmental policy.  We also have a large range of eco-friendly packaging products available to buy on our website.

We’ll see you at Ecommerce Expo!

Olympia London – September 30th & 1st October 2015 – West Hall, Stand 114

For two days starting on Wednesday 30th September, Rajapack will be exhibiting at Ecommerce Expo at Olympia in London and we’re looking forward to seeing you there.

ecommerce expo

The Expo gives companies in sectors such as retail, packaging and delivery a chance to engage with their customers as well as an opportunity to showcase some of their latest product offerings.

Rajapack will be one of nearly 150 exhibitors at the show, including online retail giants Amazon, secure payments solutions provider WorldPay and delivery powerhouse, Parcelforce.  Those attending the conference will also get the chance to attend seminars with key industry insights on payments, marketing, customers and international sales.

This year, our team will be stationed in Olympia’s West Hall, stand 114. We’re sending along our brand new Head of Field Sales, Simon Owens whose previous roles include working at Sky Business, and none other than our own MD, Tom Rodda.  The team will be on hand to answer your questions, covering everything from improving efficiency in your packaging process, right through to how you can help your business go green by adopting environmentally friendly packaging.

It’ll also be a great opportunity for you to learn about our brand new Rajaprint bags, a fantastic way to customise gift and reusable bags and strengthen your brand.  We’re also really excited to be showcasing our Mini Pak’r machine which provides air-cushioned void fill, to speed up the operation of small businesses.

We asked our Rajapack Ecommerce Expo team about what visitors can expect to see, and what they’re most looking forward to:

“We’re really excited to bring our stand to such an exciting event like the Ecommerce Expo. It’s a great opportunity to engage directly with existing and potential new customers and also to showcase our fantastic products. There’s nothing better than to listen to what our customers are saying and then use our expertise and knowledge to find solutions to their packaging needs; after all it’s the reason why we’re in business!”

You can still register to attend the Ecommerce Expo. For more information on the event, follow the Ecommerce Expo on twitter @ecommerceexpo (using the hashtag #ece15) or contact the Rajapack team on 0800 542 44 28.

We look forward to seeing you there.

Introducing RAJAPRINT bags: the brand new way to customise your packaging

Rajapack are proud to introduce our brand new online carrier bag customisation system, Rajaprint Bags – an extension of our popular Rajaprint custom packaging tape system. We have extended this to bags allowing you to design and order custom bags online in just a few clicks.

With Rajaprint Bags you can attach your branding to more transit packaging, allowing your business to be seen by more potential customers.  It’s a great way to strengthen your brand and improve the look and feel of your product right from the start of the customer experience.

With 5p charges soon to be introduced on many plastic bags, now is an ideal time to explore other options for bagging that could save you money while improving the impact of your brand.

132 Different Combinations

The Rajaprint bags system gives you the opportunity to choose your bags based on material, size, strength, colour options and the size of the print you require. In total, there are a massive 132 different combinations to choose from, ensuring that you can find something that fits in with the look and feel of your business.

Matt finish laminated gift bags are available in white, pink, cream, silver and black, with 5 different size options.  Kraft paper carrier bags are offered in 2 colours (white and brown), each with a different handle. The range is completed with canvas and jute shopping bags, each with 4 different print options.

Bags of Customisation

After choosing your bag, you can upload your company logo to complete the process in just a few clicks. Your logo will add standout against any design, whilst high quality Rajapack bags will ensure your product arrives in excellent condition.rajaprint bags

Special Introductory Offers

We’re offering an unbeatable special offer for the launch of this exciting new online system.

Up to 40% off 1 or 2 colour, 1-sided printing on brown and white kraft paper carrier bags, when you order 10 packs (1,000 bags) or more.

We’re also offering a special ‘buy your printed bags for the price of plain’ deal on matt finish laminated bags when you order 40 packs (1000 bags) or more. That means a fantastic half-price saving.

If you want more information on how the Rajaprint bags can improve your packaging and strengthen your brand, you can call our Packaging Specialists today on 0800 630 06 21.


Ever wondered how they put the stretch into stretch film?

Following our April Fools InfusionWrap™ launch, we investigated how bubble wrap stays so strong under pressure yet is so easy to pop after use, and delved deeper into exactly how bubble wrap is made.

We had so much fun that we wanted to do the same, but for stretch film. The laws of physics suggest that a material becomes weaker when stretched, so how does stretch film manage to remain durable and strong even when stretched to around 500% its standard size?

Strength and Versatility

It’s a product used in retail, shipping, deliveries, transport and now increasingly in airports, where people are shrink-wrapping their suitcases when they fly abroad to prevent damage or theft. Across all industries, shrink wrapping helps to prevent tears and damage to materials and keeps items secure in one place; it helps to protect products and save on space and material.

Stretch Film Machine

Getting ready to stretch

Stretch film is usually used to secure large or heavy loads on transit pallets. Like bubble wrap, the film stays durable and strong under pressure.

The resemblances between the two packaging products stem from a similar manufacturing process for both.Stretch Film

Bubble and Stretch

Both bubble wrap and stretch film are manufactured from polyethylene and involve a system of melting and cooling.  The difference between the two, and the reason why stretch film has stretch properties, is through the use of higher alpha-olefins, which are chemical compounds with a higher reactivity rate.

This chemical process gives slack to the material which means it can stretch, but interestingly also makes it puncture resistant. Some stretch film can stretch to around 500% of its normal size, although most packaging requires only 100-300% stretch.

The difference between stretch film and shrink wrap

On many occasions, stretch film is mistaken for shrink wrap because they can look very similar. However, apart from both being manufactured from plastic resin via the blown process, they aren’t similar at all.

The properties that make the shrink wrap ‘shrink’ are frozen into the plastic during manufacture and can only be activated by a heat source. When the right amount of heat is applied to the wrap it moves towards melting point which makes it contract and ‘shrink’.

Shrink wrap is made from low density polyethylene which doesn’t have the tear resistance or holding force that stretch film has.

There are two common process for turning polyethylene into stretch film, both resulting in quite different types of film:

Blown Stretch Film

The first method creates Blown stretch film, the more durable and high quality form. The longer cooling process of blown stretch film allows the bonds in the plastic to spread out more, making it more durable.  In this method, the polyethylene resin is heated until it melts and then pulled through an annular die. This puts pressure on the resin and turns it into a sheet.

The sheet is then cooled to form what we would recognize as stretch film.

Cast Stretch Film

The second form of manufacture creates Cast stretch film which is not as high quality as blown, but is cheaper and quicker to manufacture. Because of the quicker cooling time, the chemical bonds spread into individual lines rather than evenly across the film.

It still goes through a similar process of melting resin being put through a die, but with this method the resin is passed through a slot die before it then moves over moving over cooling rollers, as opposed to being given the time to cool naturally at room temperature.

Time to wrap it up

Stretch film is an important part of any efficient packaging operation; its versatility and durability make it ideal for both large and heavy items, as well as small and awkward ones. Stretch film is ideal for protecting parts of products, keeping items clean from dust and dirt and for securing difficult shapes.

It can also be designed in different colours, which can help strengthen a business’ brand impact. Stretch film is a cost effective and simple way to package.

Rajapack’s own range of stretch film includes coloured film, dispensers, mini stretch film, cast film and blown film. If you want to know more about the different uses of stretch film for your warehouse or packaging operation, call us today on 0800 542 44 28.

10 ways to cut packaging waste in the warehouse

Cutting down packaging waste should be a key priority for anyone who works in a warehouse, whether that be administration staff, managers or those on the warehouse floor. Waste of materials is not only bad for the environment and profit margins, but also creates health and safety concerns.

Rajapack Warehouse

We work with businesses who face this challenge on a day to day basis. They’re looking at ways of making their operation more efficient, such as using different types of recyclable packaging materials and making their ordering processes more efficient.

Reasons to reduce packaging waste in the warehouse:

  • By cutting waste, you can save money and time, and make your business more efficient.
  • More and more customers are only buying from companies who have ‘green’ credentials. Waste that isn’t disposed of properly can be harmful to the environment.
  • Minimise days lost due to health and safety accidents and, look after your employees.

 Top 10 ways to reduce packaging waste in the warehouse:

1) Reuse rather than recycle

 Recyclable packaging is much better for the environment than non-recyclable packaging, but they still require processing and piles of recyclable products might be left lying around for long periods of time. Reusing materials for different purposes, such as using left-over cardboard boxes to house office equipment, helps to reduce waste and prevent the unnecessary purchase of products.

Waste Solutions
2) Use the appropriate type of material

 A lot of warehouse packaging waste is as a result of materials not being fit for purpose. Waste can occur when a product has been packaged in the incorrect material or incorrect sized packaging product. Companies such as Rajapack offer customers expert advice about the most appropriate types of packaging to use.

3) Give staff the proper training

On many occasions, waste is created or not disposed of properly because employees don’t know the processes that have been put in place. This could mean that administrative staff aren’t properly communicating with the warehouse operatives or it could be that staff haven’t been given the appropriate training. If you think you have the processes in place, make sure that your colleagues and employees are all reading from the same page. You can enrol your employees on specialist courses such as this one, from UCLAN.

4) Understand loose fill

How many times you receive a parcel at home where the packaging seems to be ten times bigger than required for the item inside. Sometimes, this is a necessity as a smaller box won’t properly protect the item however, on other occasions the wrong box or wrong loose fill has been used. Some loose fill packaging is more appropriate for certain types of item than others. Using the correct type of loose fill will better protect your product and help you to use the appropriate type of material.

5) Collect waste at regular intervals

 It may sound like common sense, but it is surprising how many companies only have daily collections of waste when 3 or 4 times a day would be more appropriate to create a safe working environment for your employees. Waste can build up throughout the day and it is can become a health hazard if it isn’t removed on a regular basis.

Rajapack6) Create partnerships with community projects

If removing waste material on a regular basis is becoming too time consuming, find out if there are any local charities or community projects who can use the left over material. Organisations such as animal shelters and kids clubs are often on the lookout for materials such as cardboard and may be willing to come and collect it from your organisation themselves.

7) Clearly mark packaging with pressure and weight limits.

 Giving proper guidance to staff about the amount of weight and pressure packaging can take will ensure less damaged packaging and less waste. It may be the case that the strength of box being used can actually hold more products or an employee could use a smaller box for an item.

Rajapack strapping8) Use stretch film

 When transporting products around the warehouse, you may be able to save packaging and energy by securing them together using stretch film rather than packing them in large boxes. Stretch film is easier to fit in bins and recycling containers.

9) Reward employees who are waste conscious.

 Even if you or your staff don’t think that much about your carbon footprint or how environmentally responsible you’re being, your customers do. Rewarding your employees for their eco-friendly efforts in your warehouse should be the same as giving shop floor workers reward for great customer service. They are going the extra mile to help your company, so reward them and encourage others to do the same.

10) Appoint a ‘waste champion’

 Waste champions will help to ensure that all colleagues are energized and enthusiastic about reducing waste in the warehouse. It will also give an individual an added sense of responsibility and job satisfaction.

One of Rajapack’s warehouse waste-champions is Simon Howes. We asked him why he thought having people in these kind of roles is so important:

“We currently have 2 champions on site. What we have found is that once you have championed someone, they are very quick to jump on anyone who doesn’t follow the rules, as they quite rightly should. Since implementation, it has taken a very short period of time for staff to take notice and work with the recycling process. My feeling is that it is very quickly becoming a normal working condition with more and more individuals becoming aware of the importance of waste management without having to put a lot of effort in.”

Cutting down waste in the warehouse will help you save money and the environment, as well as creating happy customers and employees. If you want more information from Rajapack about how make your packaging more efficient and eco-responsible, you can call our expert team now on 0800 542 4428 or take a look round our range of environmentally friendly packaging solutions online.

New Rajapack catalogue launched and it’s changing lives

September marks the launch of Rajapack UK’s new 312-page packaging catalogue. Inside will be over 280 brand new packaging solutions to ensure your products reach your customers safely, plus we’ll be including eco-friendly packaging alternatives to help your clients answer their customers’ growing demands for environmentally responsible packaging.

The catalogue is being delivered right now, so expect yours in the post any day. If you haven’t ordered from us before, click the banner below to request your free copy.

Request the new Rajapack catalogue

Choose eco-friendly packaging and together we can change lives

Along with fresh packaging ideas, the new catalogue also focuses on the belief that ‘Together we can change lives’. Built on two of Rajapack’s core values: environmental responsibility and supporting charitable causes, we’re launching an action programme for Women & the Environment.

Women and the Environment

By simply ordering from a selection of 12 eco-friendly products, our customers can help women across the globe. For every one of these products bought between September and February 2016, we’ll donate up to £3 to help fund five community projects around the world.

These projects help women living in countries such as Cuba, Togo, Mozambique, Myanmar and India, to grow their own produce and build better lives for themselves and their families.

As you order at rajapack.co.uk, you’ll see a running total of money raised, and the difference your order will make to women around the world.

You’ll find full details about this great Women & the Environment project in the new catalogue and on rajapack.co.uk, plus we’ll be publishing information and videos right here on the blog.

Maximise your sales with environmentally responsible packaging

With eco-friendly packaging fast becoming a key factor for your customers, over the coming months we’ll be posting a number of useful articles highlighting the best ways for your business to be environmentally responsible.

Plus, following the launch of RajaPrint, our online custom printing service and online chat, our live chat service to provide advice, we’ve been working on more tools that will make buying packaging online even easier. So keep an eye out for these new features on rajapack.co.uk

If you have any questions about any of the above, please give us a call on 0800 542 44 28.

Inside Rajapack: A history of the RAJA Group

In 1954, Rachel Marcovici and Janine Rocher laid the foundations for the international company that we now know as the RAJA group. What started as a two-woman company in struggling post-war France has grown into a multi-national packaging giant, with subsidiaries in 14 countries across Europe. As of 2015 they have an annual turnover of 440 million euros and employ 1600 people.

Do you know where the name ‘RAJA’ actually comes from? Or how many copies of the first ever Rajapack catalogue were printed?  To answer all this and more, we’ve taken a look at how Cartons RAJA grew into the RAJA Group, and how they spread its roots across Europe and into the UK.

Rachel Marcovici
– Cartons RAJA, whose name come from an amalgamation of the first two letters of each founding member’s first name: RAchel and JAnine, begins life under the shadow of the Eiffel tower. Starting with just one shop, Cartons RAJA specialise in recycled cardboard boxes, as they are cheaper to buy than brand new ones.

Late 1950s – In a periodwhere France was still recovering from the World War 2, the low prices of these recycled cardboard boxes, coupled with the energy and entrepreneurial spirit of Rachel Marcovici, means RAJA Cartons quickly flourish. The company expand to include new product lines, have ten employees and boast a turnover of one million francs (around £14,640 in today’s pound sterling).Danielle Marcovici

1962 – Danièle Kapel-Marcovici (President-Director of RAJA in 2015), daughter of Rachel Marcovici, begins working as a sales rep for the company at the age of 16. She would go on to stay in that post for the next 10 years.

 Catalogue1975 – The catalogue era begins. Cartons RAJA’s advertising department release their first ever product catalogue; a 24 page, black and white brochure which highlights 365 products. 10 copies are printed.

1982 – Danièle Kapel-Marcovici becomes Managing Director of Cartons RAJA, stepping up from her role as Sales and Marketing Director which she had held for the previous 4 years. Over the next 10 years, she would optimise the operations of the entire company, structuring all activities around key strategic teams such as purchasing, catalogue sales, product marketing, accounts, logistics, IT and human resources.  Her work pays off as Cartons RAJA pioneer the direct selling of packaging materials.

1990 – Cartons RAJA drop the ‘Cartons’ from their name and rename themselves: RAJA.

1992 – The company’s turnover grew to 316 million francs (almost 5 times what it had been 10 years previously). They employ 190 people.Rajapack Website

1994 – 2000 – RAJA becomes an international company by developing subsidiaries in Holland and Germany as well as purchasing BINPAC in Belgium and AID-PACK in the UK.

AID-PACK, which will later become RAJAPACK UK, are specialists in strapping. When AID-PACK are purchased in 1998, they have sales of £2 million.

2001 – RAJA create their digital offering and continue to develop their multi-channel marketing and sales strategy with the creation of their first online store (www.raja.fr).

2002 – Rajapack UKremain a catalogue-sales focussed organisation but move into the digital space with the creation and launch of their own website.

 2003 – 2012 – European expansion continues with the creation of subsidiaries in Spain, Austria, Italy, the Czech Republic, Switzerland, Denmark and Sweden.

RAJA in Europe

2015 – RAJA purchase Morplan; a major player in the distance selling of supplies and equipment to the UK retail sector.

The story of the RAJA Group continues to grow and is led by the people who work here.

Our staff are determined to keep the company moving forward, providing quality service and packaging products to our customers. Because of this, our staff retention record is an enviable one. Recently, 9 of our staff, ranging from warehouse workers to the Head of Customer Marketing, were awarded for long service to the company of 10 years or more.

The values that RAJA Group was built upon; empowering women and sustainability, still apply today. The RAJA-Danièle Marcovici Foundation, created under the aegis of the Fondation de France in 2006, support community projects for women in France and around the world.

We also put a large focus on environmentally friendly packaging, just like RAJA Cartons did when they started selling second hand cardboard boxes to Parisians way back in 1954.

The RAJA Group has now been supplying packaging materials for customers at competitive prices for over 60 years, a fact that we are very proud of.  Our long history and heritage have taught us to always keep the customer at the forefront of everything we do.

Happy Particularly Preposterous Packaging Day!

Today is Particularly Preposterous Packaging Day. On this day, we celebrate some of the more silly and ludicrous packaging that has been delivered over the last 12 months.

Examples of preposterous packaging might include:

  • Over-packaging; when small items such as batteries are delivered in containers suitable for larger items such as desktop computers. They usually require a lot of bubble wrap of loose fill to secure the contents
  • Packaging with the wrong name on
  • Needless packaging; when products are wrapped but don’t need to be
  • Packaging with too much protection
  • Packaging with unusual translations from different languages.

Bad packaging can be funny to some, but for businesses who receive or deliver items in packaging that is completely inappropriate, it can be a strain on costs and customer relationships.

We’ve taken a look at some of the most preposterous packaging that might affect the relationship you have with your customers, and some ways to prevent these from happening:

Excessive Packaging

One of the most popular examples of preposterous packaging is when items are delivered in a box or container that is far too big for the product inside.

Excessive Packaging

Using excessive protective packaging (such as bubble wrap or loose fill) can often mean that a business is not being environmentally-responsible. There are different definitions of what exactly constitutes environmentally-friendly packaging, but one common theme across government and industry guidelines is that manufacturers should use no more than the minimum amount of packaging required to safely transport the goods inside.

Over-packaging can also be expensive for businesses, as using more materials than needed means spending more than is needed on packaging.

Ordering the right size box and correct amount of protection is easy, and there are simple tools available online that can help, such as Rajapack’s Box Selector.

Incorrect Branding

Effective packaging must properly convey what the box contains. In order for customers to trust a company they are buying from it is crucial that they get what they expected when they open and use the product.

Incorrect Branding

Packaging is a great way of strengthening the brand and separating your product from the others on the shelf.

If the majority of the packaging you use is transit, this may not be a big issue for you. A lot of transit packaging is single colour (such as brown or white cardboard) with little in the way of description on it. Using materials such as custom packaging tape can help to strengthen your brand and customer communication.

Unnecessary packaging

A good example of unnecessary packaging is when items are packaged individually, when they could have been grouped together. Avoiding this mistake reassures customers that your business considers the environmental impact of packaging and helps save you money.

Needless Packaging

It may be the case that bananas stay fresher for longer if they are individually wrapped, but businesses must be mindful that customers are more aware of their responsibilities to the environment. This can play a large role in who they choose to do business with; blatant over-packaging like this can be harmful to a company’s green reputation.

Packaging that is not user friendly

As well as protecting and securing the contents, packaging has to be user friendly, such as having no  jagged or sharp edges, and with clear  labels or handling instructions (such as ‘this way up’).Packaging is also not user friendly if the customer has difficulty getting to the products inside. A great example of this is when scissors are packed in Blister packs which require scissors to open.

Blister Packs

Customers want to buy from a company again if they are satisfied with both the product and the service they receive. Their experience of the product starts from the moment they receive the package, so it’s vital that they have a good experience when opening their product.

 Packaging that makes sense

Particularly Preposterous Packaging Day started out as a light-hearted look at some of the more ill-conceived packaging that customers receive. On a serious note though, customers do take note of the quality of packaging they receive, and this can affect future buying decisions around who they do business with. Packaging effects the decision regarding repeat purchase.

At Rajapack, we offer expert advice to our customers on the correct type of packaging they use to make sure that their packaging is fit for purpose.

Fit for purpose might include factors such as the size of container, strength of material and environmental impact of the packaging among others.

Packaging that is fit for purpose will save money, time and the environment, which will result in happy employees as well as customers. If you have any great examples of Particularly Preposterous Packaging, drop them in the comments box below!


The lessons we can learn from food packaging

Whether it be primary, secondary or transit packaging, there are some top tips that help businesses better market their products and strengthen their brand. One industry that is very good at this, is the food packaging industry.

Food packaging is vitally important: not only does it protect food during transportation, but it also helps sell the food. You can have the same two products in two different packages, and if one looks much nicer it is much more likely to sell more.

Food packaging

Food packaging can also help to encourage repeat business, making it easy for customers to find and select your product in a shop. Though take note, it might also deter potential buyers if they don’t feel it’s genuine. This excellent food packaging comparison shows the reality of misleading food packaging, where in many cases the food product looks nothing like what the packaging suggests.

The key to good food packaging is a marriage of several elements such as practicality, attractiveness to customers and the ability to protect the food, amongst others.

We asked some top food packaging experts what they think are the key lessons that we can all learn from their industry:

1) Be honest about the way the your product looks

Stoats food packaging

These designs for Stoats by Leeds based Robot Food feature a window through which the porridge oats can actually be seen. Using a window like this gives the customer an accurate depiction of what the product looks like before they buy; the appearance of the product is actually a factor in the decision to buy the product. If the customer is persuaded by the appearance of the food, they are less likely to be disappointed when the packaging is finally opened.

We sat down with Simon Forster from Robot Food to discuss their work for Stoats:

“For any brand with a limited marketing budget, it’s necessary for the packaging to tell the brand story and promote the product. This was the case for Stoats. Retaining enough from the previous design to make it easy for brand loyalists to understand, we injected a whole load of fun in a way that was true to the Stoats story. The new designs are eclectic, colourful and inviting to all ages. The naive illustration style feels homemade, almost as if the designs were created by the team at Stoats. The packaging has interest and brand tone of voice all over to keep you entertained while eating your breakfast.

It’s important to see the quality of the premixed porridges and the high content of fruit inclusion. The die cut windows show off the product in an engaging way that works with the design to create a morning scene, celebrating occasion. Natural cues are represented in the nature of the loose illustration, with wheat, fruit, birds and sky and further cues come from printing the card on the textured reverse and in the choice of fonts.”

This method of showing the food is recommended for organic products and other high quality luxury foods.


2) Create packaging people want to keep


Famous packages like the Kikkoman Soy Sauce bottle (designed by Kenji Ekuan) and the Coca-Cola bottle (created by Earl R. Dean) are not only iconic designs, but also collectors’ items within their own right. Both of these designs are often used as small vases for flowers, and the multi-use properties of packaging such as these will often influence a purchase/encourage a sale? Other industries that could adopt this approach include perfumers and shoe makers.

3) Be clear: communicate what the product is in a simple manner

 shopping‘Value’ product packaging design may not be that obviously exciting, but it is undeniably clear in its communication of what’s inside the package. The Tesco Everyday packaging by Rocket Design is clear, concise and effective: a customer quickly knows exactly what they are getting.

Some designs are not so clear, such as this infamous Fabuloso bottle: is it a fruit juice drink or a cleaning product?


Answer: It’s a cleaning product.

 4) Always think about the environmental impact of your packaging
(because your customers do!)


This packaging for bananas in Morrisons went viral – and for good reason too. They really didn’t need to be wrapped in so much plastic and the environmental impact of so much packaging could be enormous in the long run.

When designing food packaging, a designer needs to consider not only how the packaging will be used to transport and sell the product, but what happens to once it’s thrown away. A good starting point is to ask the following questions:

  • Are all of the parts of the packaging necessary?
  • Are there any more environmentally responsible alternatives?
  • Can the packaging be reused in any way?
  • Can all of the packaging be recycled?
  • Can some parts of the packaging be recycled and not others? If so, can these parts be separated easily?

5) Make it practical

Fruit drinks

It’s all well and good when packaging has a unique, eye-catching feature, but it still has to function well. These fruit inspired creations are not only exciting and eye-catching – they function exactly the same way as a normal juice carton:

For food packaging to be most effective, there should be a perfect marriage between aesthetics and use. An interesting looking package may be enough to tempt a customer into an initial purchase, but it’s the functionality that will keep them coming back. A great example of this is Heinz Ketchup bottles; according to ‘The Marketing Blog’, customers consumed 78% more ketchup after the bottle changed size and turned upside down.


6) Make it easy to transport

One of the key features of packaging is its ability to be transported. If you cannot transport your product easily and effectively without the packaging being damaged, then you cannot expect to sell many products successfully.


Nothing packs together as easily as a box, but boxes do not always make the most interesting package designs, so if you’re going to use experimental packaging make sure that the way it will be transported is practical and cost-effective.

The Toblerone chocolate bar box was designed to resemble a Swiss mountain range, but is also easily transported and stacked by turning some bars upside down and interlocking them.

 In Summary

A customer’s first impression of your product is usually based on the packaging as it is the first thing they see, and that impression could dictate whether they become repeat customers or even brand advocates.  Ensuring that your packaging is both fit for purpose and effectively designed will encourage repeat sales.

Effective packaging delivers the brand message, builds lasting relationships and gives the customer insight into the contents and quality of the product.  Because the food industry is so competitive, brands have to stand out, whether that is conveyed by the design of their packaging or by showing the quality of the contents inside.